Airgentic Help
The Analytics tab of Service Configuration controls third-party analytics integrations for chatbot interactions on your website.
Push structured chatbot events to window.dataLayer on your website so your GTM container can forward them to GA4 or other analytics platforms.
| Setting | Description |
|---|---|
| Enable GTM dataLayer tracking | Master switch for the integration. Off by default. |
| Include question and answer text | Privacy-sensitive opt-in. Adds user questions and assistant answers to analytics events. Only available when GTM tracking is enabled. |
Both settings are stored in your service configuration as analytics.gtm_data_layer_enabled and analytics.gtm_include_conversation_data.
See Google Tag Manager Analytics for event schema, GTM setup guidance, and verification steps.